Market Timing: All factors considered, the right market timing is crucial. In a bearish market, good investor sentiment makes it even harder to succeed.
Brand and Investor Relations: Branding and value proposition will help in securing institutional and retail investors' interest. A well-known brand and a company which spells out its value proposition will attract attention in the Wall Street world of investment banks.
Underwriters: Investment banks are hired as underwriters. They manage the process of ascertaining the offering's price, expose shares to various buyers, and they guarantee demand for the stocks.
The scalability and growth story of a firm is also considered by public investors; hence, this is a business model that should be highlighted too.